任正非传 | Ren Zhengfei: A Biography-文本歌词

任正非传 | Ren Zhengfei: A Biography-文本歌词

西娅-718
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alright

letsjumprightinshelwi

todayweredivingdeepintothestorybehindhualwaythetechgiant

andtobehonestimreallyfascinatedbythiswholething

yeah

itsaprettyamazingstory

itisimeanfromasmallstartuptoaglobalplayer

howdotheypullthatoff

wevegottheseexcerptsfromabiographyofthefounderrenzingfee

anditsallinchinesebythewayfocusingonhisearlyyears

andhuowaiscrazyjourneytothetop

anditsajourneythatsreallyenterinedwithlikechchinasown

owneconomictransformation

youknowrightitsallaboutambition

resiliencethisdryfortechnologicaladvancement

itsallthereinthestory

okay

soletsrewindofitbacktorendschildhoodgrowingupinrolechina

duringlikesomereallyintensetime

imeanthathadtoshapehim

oh

absolutelypovertywasahugethingbackthenalotofpeoplestruggledandrandowasnoexception

butyouknowhisparents

theyinstestillthesevaluesinhim

thatlookingback

reallyreallybecamehfoundationofhisleadership

likewhatreszilliansastrongworkethnic

andthisdeepsenseofresponsibilitytosociety

wow

likethatclassicheroesoriginstory

youknow

facinghardship

comingoutstronger

exactly

buttheresalsothisintellectualsidetorun

pretreallyintotheartofwar

andevenmousidonswritingsprettyheavystuffforyoungmine

oh

forsure

butthoseinfluentheyrereallykeytounderstandinghowrunthingsstrategically

andthentheresthistimeinthepeoples

liberationarmy

fourteenyears

yeah yeah

fourteenyearstalkaboutatraininggroundfordisciplineandexecution

notyourtypicaltexEObackgrounddoyouseeadirectconnectionbetweenhismilitaryexperience

andhowheapproachbusiness

andnoabsolutelytheparallelsarestrikingthinkaboutit

thefocusonstrategyadaptingtoconstantlychangingsituations

andthislaserfocusonreachingyourgoals

thesearecrucialinboththemilitaryandwellinbusiness

sowevegotresiliencestrategicthinkingallthat

buthowdidwhyweactuallycome

wasitagrandplanfromthegtgow

notreallyitsmoreaboutseizinganopportunityatanecessity

almostrnhadthesetbackinapreviousbusiness

youseekindoffoundhimselfatacrossroads

andthatswhatsparkedwowayyeahitsamazinghowoftengreatcompaniescomefromthosemomentsofseemslikefailure

ureexactly

butyouknow

letsnotromanticizethoseearlydays

theystruggledalotlimitedfunding

thetechnologywasntquitethere

andtheyhadtocompetewiththishugecompanies

thatwerealreadyestablish

soandwastheirgameplan

theydidntjustjumpintothedeepandroid

no

theyweresmartaboutitstartedwithsimplymoreaffordableproducts

graduallybuildingtheirexpertise

thinkofitlikemasteringthebasicsbeforetacklingthereallycomplexstuffmakessense

andwhoweretheysellingtowheretheygoingforthemassmarketrightaway

notatfirsttheytargetedtheseunderservedmarkets

specificallyruralareas

wherethosebiggercompanieswerentevenbotheringitwasaboutfindingtheirniche

youknowgettingafoohold

andtheresthiswholethingaboutthereverseengineeringtechnologylearningbydoingbasicallyyeahsuperresourcefultheydtakeexistingtechtakeitapart

thinkyouarehowworked

andthenfindwaystomakeitbetter

thatscrappymentality

butatsomepoint

theyhadtotakealebratewastelegecommunications

alwaysthegoalnotinitially

no

butabigturningpointwastheCNCOAdigitalswitch

thatwastheirticketintothebigleaguesoftelecommcommcommunationswasarealgamble

actuallyahvereadaboutthat

itwasntallsmoothsailingwasit

oh no

notatall

好的 好的

thesourcestalkaboutthishugebattletogettheCNCOAworking

properlyespeciallyinthatreallydeploymentinUUUarerighttheyreinstallingthiscomplexsystem

anditsjustnotreliableglitchespressurefromtheclientmakeabreaksitsituations

whatdotheydogiveupnowaytheyweredeterminedtomakeitworkengineersworking

nonstopsleepingatthefacility

whateverittooktofixtheproblemsdedication

itwas

andtheydidntjustfixit

theywentabovebeyondexceedingtheclients

expectations

itwasadefiningmoment

itprovedtheycouldcompeteandwinagainstthebigguys

itwasntjustabouttechnicalskills

itwaspergreatpowerfulstory

sotheytastessuccesstheareinthebigleagues

whatsnextwelltheyreontherise

andatthesametimes

someoftheirrivalsarefallingcompanieslikegiantdragonanddatingbignames

atthetime

whathappenedtothemyeahbaddecisions

orsomethingelse

theirstoriestherearelikecautionarytales

youknowaboutthebigleguys

andhowcrurucialitistokeepinnovating

sowhiletheseothercompaniesarresting

whileawaykeepspushingforwardlearningfromtheirmistakes

exactly

butthequestionishowdidalwaysspecificallycapitalizedthatyeahgoodquestion

theywerestrategicgainmarketure

wherethoseothercompanieswerefaltering

andtheymadeamove

thatatthetimeseemedriskytheyinvestedheavilyinaccessequipment

allumaccessequipmentcanyoubreakthat

thatabitsureitstheequipmentthatconnectsindividualuserstothenetworkliketheinternetbackthenpeoplesawasalessexcitinglowprofitpartofthemarket

sowhileotherschasedthebigestablishmarkets

whyowaysawonopportunityinthisnonewstechnologydidapayoff

itwasabrilliantmove

thistechnologywasabouttobecomeessentialfrommobilenetworks

andwhywaywasperfectlypositiontocapitalizeonthatokay

sotheconquer

thedomesticmarkettheresstartingtomakewavesinternationally

buthowdidtheyhandleallthatgrowthinternally

thestructurehadtoadaptrightabsolutely

andthisiswhereirrenswillingnesstoevolvetolearnfromothersbecomescrucial

theyknewthattocompeteglobally

theyhadtomovebeyondtraditionalchinesemanagementapproaches

sowheretheydojustcopywesternmodels

lsququite

theycreateduniunieblendtakingthethewestereworldssadstrickyitwastheykeptthecollectivedecisionmakingwhichisverychinese

buttheyalsobroughtinperformancespaceincentivethisrigorousfocusonefficiencydrawingfromcompanieslikeibm

itwasaboutcreatingasystemthatworkedfortheirspecificambitions

ahybridmodel

sotheyremixingthatchineseentrepreneuralspiritwithlikewesternmanagement

knowhowsoundslikeawinningformula

yeah

buttheirjourneysnotoverright

oh

thisisjustthebeginning

theirglobalaspirations

theyrejustgettingstarted

theyregoingtofacechallengesthatwilltesttheirresilienceandadaptability

likeneverbefore

wellthatsaclifinger

theycantwaittohearmoreaboutwhatsnextwewillbebacktoexplorehowhowawaytackletheglobalmarket

andhowtheyhandletheinevitableclashsion

theycomewithsuchrapidexpansion

andheknowsalwaysstartslookingbeyondchina

inafirstfirsthandtslookingitspactotooncommakesense

youthinkthatwouldbeaprettysmoothtransition

wontyouimeansimilarcultureclosebyyouthinksallright

butastheyquicklylearnedthatevenamarketlikehongkongseeseeminglyfamiliarhaditsownquorkslikewhatdifferentregulations

customerexpectations

thingslikethatitwasntjustacopypaceofwhattheyweredoinginmainlandchina

uhsohonkongwasalearningcurse

whataboutotherpartstheworld

wheredidtheygonextrussia

andletmetellyouthatwasarealbaptismbyfirelogisticalnightmares

bureaucracy

theyhadntendticipatedthesourcesdescribedasthisconstantstruggledtoadapttoovercomeobstacles

theyhandyandthoughtofitsounlike

theyneededtobesuperflexibleresourcefultonavigate

thatdidtheyeventuallymakeitworkinrussia

theydid

butitwastoughreallyhardonetheyhadtoreallydigginlearnfromtheirmistakes

andthattenacitythatbecamelikeatrademarkoftheirglobalapproach

sotheydidnttryawayfromchallenges

theyembracethem

almostexactlytheysawthesetoughmarketsasopportunitiestoget

getbettertorefinetheirstrategyinteresting

whereelsedidthatmindsetleadthem

theystrategicallytargetedregions

thatothercompanieswereoverlookingafrica

laateamericaplaces

thatoftenhadthishugeneedfortelecomoninfrastructure

buthadtobeaffordablereliableandwowawaywasreadytostepin

soitsliketheywereapplyingtheiroriginaldomesticstrategy

butonaglobalscalefindthoseunderservedareasbuildfromthereexactly

andtheydidmorethanjustsellproducts

theyfocusedon

onbuildingrelationships

longtermpartnships

theyreallytrytounderstandthelocalneedsandtaylortheirsolutionsthatremindsmeofwhatireadaboutrinsphilosopycustomerersatisfaction

aboveallelsetheresthisstoryabouthimpersonallyvisitingthisremotevillageinafrica

justtoseehowtheirequipmentwasperformingthatsthekindofdedicationthathelpedwinoverbigclientslikebritishtelecom

wow

theyevenexpandedintothesereallydemandingeuropeanmarketsliketheanotherlensgermany

thesewerenteasythewininstheyearnthemthroughpersistencebyprovingtheycoulddeliver

sotheregnupwinsexpandingglobally

butatsomepoint

theyhadtorunintothegiantsrightthinkingciscothebigplayerinnetworkingback

oh

thatclashwasboundtohappen

anditbecameabigdealinthetechworld

thesourcesreallyhighlightthetension

accusationsofyouknowintelliaalproperty

theaththiswholenarrativeofthewhoallwaythreatsstartstoemerge

andthisisallhappeningaschina

itselfisbecomingaglobaleconomicpower

whilealwayssuccesssomepeoplesaghtghtasachallengetowellamericandominanceintech

absolutely

andeventhoughwhyweconsistentlydeniedanywrongdoingthatperceptionbecameamajorobstaclefortheminternationally

itwasntjustbusiness

anymoreitwaspolitics

sohowdotheyhandlethatdotheytrytofightitinthemediachanged

peoples

minds

theyrealizedthatactionsspokelouder

theirstrategywastofocusonwhattheycouldcontroldeliver

amazingproductsandservicesbuildtrustprovetheyseriousaboutcybriersecuritylefttheworkspeakforitself

anditsinterestingrnhimselfstayedoutofthespotlight

duringthiswholetime

notwhatdexpectfromaceoleadingacompany

thatsizeyeahitsafascinatingpartofhowheledsomesayitwasdeliberatetoavoiddistractionsstayfocusedonthelonggame

othersthinkitwasjustaspersonality

whateverthereasonitaddedtothemysteryaroundhiminthecompany

sotheyregoingglobaltakingongiantsdealthegeopoliticalstuff

butwhataboutinternally

howdotheykeepupwithallthatgrowthmaintainacompany

culture

theirinternalmanagement

philosophyiskey

heretheyrealizedearlyonthattocompetegloballyneededtoevolvemeaning

theycouldntsticktojusttraditionalchinesemanagementways

thewouldtheychange

dotheyababandontheirroute

notatalltheycreatedthisuniqueblend

tookthebestofbothworldsasternnwesternalso

sotheykepttheemphasisoncollectivedecisionmakingthatconsensusbuildingapproach

buttheyalsointegratedperformancebasedrewardsthatlaserfocusonefficiencylikewhatyoudseeatacompanylikeibmahybridapproachdidntactuallyworkitdid

andthisiswhererunsleadershipshines

heunderstoodthattobeatrulyglobalcompany

theyneededaculture

thatvalueddisciplineanddiversethinking

andthatextendedtohowthehighredpeoplerightnowerenreafraidtorecruitglobally

absolutelytheywentaftertotopengineeringtalentfromalloversttedheheavilyRRDEbuilthisnetworkofresearchcennersaroundtheworld

thatcommitmenttoinnovation

itbecameoneoftheirbiggeststrengthisonethingtoattracttalentitsanothertokeepthem

howdidtheybuildloyaltyasharedpurposewithsuchadiverseworkforce

onekeythingwastheemployee

stockownership

prograemploloeshadadirerectstainincompanyessucesscesscreatedasenseofownership

encouragedthemtothinklongtermsliketheywerebuildingacommunity

notjustacompany

didthatcomefromredhimselfself

oh

definitelyreinledbyexampleknownforhishumility

hisincrediblework

ethnic

andhegenuinelycaredabouthisemployees

hedeatenthecafeteriawiththemworkalongship

themevensharedhisstruggles

wow

hewasntjustACEO

hewasaleader

whoinspiredpeopleexactly

butthatdedication

hecamethepriceright

yeah

ivereadabouttheintenseworarcultureatewowaythelonghours

thepressuretoperformtrue

itwasntforeveryone

butforthose

whothrivedinthatenvironment

therewardswerehuge

theywerepartofsomethingbig

somethingthatwaschangingtheworldoftechnology

soglobalexpansion

auniquemanagementmodel

adedicatedworkforce

whataboutthetech

itselfhowdotheykeepupwiththeconstantinnovationinthetechworld

therefocusonRND

andtheyrewillingnesstoexperimentthosewerecrucial

theywerentafraidtotakerisks

alwayspushingtheliits

itswhatwaspossibleunintellcommunications

andthentheysawthepotentialofmobiletechnologyearlyonandoh

yeah

theydidtheysawthemobilerevolutioncomingandwentallindevelopingtheinfrastructureindevices

thatwouldmakeitallhappen

thatforwardthinkingitputtheminaperfectpositionforthenextwaveofgrowth

whichbringsustwotodaywithwaowayleadingthechargeinfiveg

butalsofacingthiswholenewsetofchallenges

geopoliticalonesespecially

exactly

theirstory

itsatestamenttotheiradaptability

theirrelentlessdridrivetoinnovate

butitsnotoveryetthestoryofhuowayandrenzingfeatetheyreenteringanewchapteronefullofbothopportunity

theirobstacles

itreallyisremarkable

youknowhowfartheyvecomefromthissmallstartuptothisglobalpowerhouse

thetheyvedefinitelyat

attheodds

butlikeyousaidthisresnextchapter

itsnotgoingtobeeasy

thescrewdentheyregettingespeciallyfromthewest

thathastobealottohandle

oh yeah

forsure

itaddsthiswhowholeotherlayerofcomplicmoretothings

thesources

theypointtoworriesaboutnationalsecurity

andthoseongoingallegationsoftiestothechinesegovernment

youknow

andthatsledtosomecountriesactuallybananningughwayequipment

thepressureisdefinitely

andthatsjustaboutcomcomtingtingthemarketing

moreasit

itsaboutnavigatingallthisgeopoliticalstuff

sohowswowawayredingdingallofthis

theyvebeenprettyvocal

aboutitdenyinganywrongdoingemphasizingtheirindependence

andhowcommittedtheyaretocybersecurity

theyveevengonesofarastoinviteindependentaudits

andarelikereallytryingtoengagemorewithwesternstakeholders

basicallytryingtobeastransparentastheycan

itsoundsliketheyretryingtoaddressthoseconcernsheadon

butstillkeeppushingforwardwiththeirtechisitevenpossible

cantheydobothwelltheyrecertainlygivingit

theirbestshothaventslowdownonRNDatallactuallytheyddbleddownespeciallyinareaslikefivegarficialintelligencecloudcomputing

theyseeinnovationasthekeytostayaheaditsaboldmove

youhavetoadmitgivenallthepushbacktheirfacing

sheisalotofresilience

andthatlongtermvisiontheyhave

butiwonderhaventallthesechallengesforcethemtorethinktheirapproachabityeah

definitelytheyvehadtodiversifyitsnotjustaboutsellingtelecoomequipment

anymorewhatelthetheyredoingwelltheyvegottenintoconsumer

eletronicsthingslikesmartphones

laptops

theyrealsoprovidingenterprisesolutions

evencloudservices

sotheyrebecomingmoreofuhlikeatechconglaomatesallthesedifferentproductsandservices

almostcreatingtheirownecosystem

itseemslikethatsagreatwaytoputit

theyrebuildingthisverticallyintegratedstructure

abletocompeteinabunchofdifferentareas

andthathelpsprotectthemfrombeingtoodependentonanyonemarketmakesense

sowheredoesallthisleavewaoway

lookingaheadtheveproven

theycanadaptovercomeobstacles

butcantheykeepthisgoingespeciallywithallthegeopoliticaluncertaintyintheworld

rightnowthatsthemilliondollarquestionrate

thelandscatheyareoperatingin

isconstantlychangingitsunpredictable

butiftherepassisanyindicationidsaytheyllfindawaytonavigatethesechallenges

theymightevencomeout

evenchallgableitsthroughitsimpossiblepredicictofutureespeciallyintech

butwaowaystory你itscaptivatingitsaboutambitionresiliencethatconstantdrivetoinnovateimreallyeagertoseewhathappensnextiagree

anditreallymakesyouthinkcouldthishavehappenedanywhereelsewasitspecifictochinassituationatatthetime

orcouldthiskindofsuccessstoryhappenedanywhereinanycontext

itsdefinitelysomethingtoconsideraswethinkaboutthebiggerpictureofwiilwastejourney

absolutelyandforalisteners

whatstoodouttoyou

whatsurprisedyouaboutreninzingaandhowwaowaycametobewhatlessonscanwealltakeawayfromthis

especially

thosewhoarelookingtostarttheirownbusinessescreatesomethingnew

ithinkwhatweseewithwawaisthat

itsnotjustastoryabouttechnologyorevenbusinessstrategy

itsareflectionofhowtheworldischanging

howcompanieslikewawawayareshaping

areincreasinglyinterconnectedlives

thatsapowerfulthought

thankstojourneyfromthisdeepdivewwillbebacksoonwithanotherfascinatingexploration